The Roland Corporation is a worldwide powerhouse within the discipline of music know-how. We interviewed Mr. Jun-ichi Miki, Roland Company CEO and Consultant Director, to learn the way the corporate continues to drive innovation and buyer progress.

TNW: How does Roland strategy the ‘people who find themselves new to music’ market?

JM: At Roland, our mission is to constantly commit ourselves to bringing a “Waku Waku” expertise to everybody on the planet. For those who don’t know, “Waku Waku” is a Japanese phrase that describes thrill and pleasure, and at Roland we apply this to artistic expression.

With this in thoughts, connecting with non-musicians or ‘sleeping’ musicians is a really large focus for us and is taken into account inside our product improvement. our merchandise, inside most classes we provide entry-level musical devices which might be easy, enjoyable, and instantly inspiring, all whereas sustaining Roland‘s dedication to premiere sound and construct high quality. As well as, we’ve got launched a household of merchandise we name the GO Collection, that are particularly designed with the brand new musician in thoughts.

TNW: How is studying to play an instrument or produce music totally different in 2019 than it was 5,10, or 20 years in the past?

JM: Once we examine the expertise of studying to play a musical instrument in the present day to that of 5 or extra years in the past, it’s straightforward to see the constructive disruptive affect of know-how. At present, many individuals both begin or improve their studying expertise by watching ‘be taught to play’ movies on YouTube and different platforms.

At present’s related devices equivalent to Roland‘s GO:PIANO carry entry to system and cloud-based apps and content material that may make studying to play extra enjoyable, related, and social than ever earlier than. These self-learning and social experiences are new to the previous couple of years and can proceed to make studying to play an instrument extra handy and accessible to anybody with the artistic spark.

TNW: How does Roland implement cutting-edge know-how into its {hardware}/software program? Individuals have been taking part in drums/piano/and so on. for hundreds of years — what motivates Roland to proceed re- imagining its merchandise decade after decade?

JM: This is a vital query which speaks to the core of our mission. We imagine that know-how is the ‘nice enabler’ for bringing artistic alternatives to anybody. We additionally imagine that the ability of know-how to transcend the pure limitations of the bodily world will proceed to supply enhanced and even completely new types of expression to creatives. These realities drive us to innovate; it’s merely cultural for Roland.

TNW: What’s one of the best ways to be taught a brand new instrument for those who don’t have entry to in-person classes and you may’t afford a flowery on-line tutor?

JM: Whereas there isn’t a changing the care and steering of knowledgeable music instructor, there have by no means been extra technology-enabled, self-learning alternatives for studying to play music. When taking a music lesson is inconvenient, making use of related devices, apps, and movies is a good way to get began, and even bridge between in-person or on-line alternatives with a instructor.

TNW: What are the advantages of studying to play a musical instrument for folks in extremely technical jobs (engineers, builders, programmers, researchers, and so on.)?

JM: There have been volumes of analysis performed which verify the final well being and wellness advantages of studying to play music. Talking on to folks in extremely technical jobs, not solely is taking part in an instrument an incredible stress reliever, but it surely has additionally been proven to have constructive impacts on listening, linguistic, spatial and arithmetic abilities, and extra.

TNW: Our readers are primarily serious about science and know-how. A few of these folks aren’t essentially serious about shopping for/studying a standard instrument as a result of old-school doesn’t excite them — what sort of cool music tech gear is on the market for them?

JM: In in the present day’s fashionable music, DJ controllers such because the Roland DJ-505 and pad-based samplers and drum machines just like the Roland SPD-SX, SP-404A, and AIRA TR-8S will be the doorway to fashionable music-making and efficiency following a much less conventional path. Having mentioned this, lots of in the present day’s high producers and performers favor fashionable interpretations of conventional devices.

Examples of this would come with Roland V-Drums (the world’s hottest digital drums), the Roland Aerophone (a sequence of extremely expressive and related digital wind devices), and the Roland AX-EDGE (a synth keyboard worn like a guitar, aka keytar). One other new avenue can be to make use of ‘digital devices’ equivalent to these supplied in Roland Cloud (rolandcloud.com) together with related ‘controller’ {hardware}. There may be a lot to select from.

TNW: Simply Roland‘s lineup of keyboards and V-drums is daunting. The costs have a variety, there’s all these options and choices and sizes. What ought to somebody who has by no means held a pair of sticks or performed a keyboard be searching for once they got down to buy their first items of drugs? Do you advocate particular fashions for the first-time musician?

JM: Whereas a go to to certainly one of our approved Roland retailers worldwide can actually assist to successfully focus the vary of selection, listed here are some basic guiding ideas to assist. Inside nearly each class Roland and BOSS (for the guitar participant) supply decisions that keep our requirements for high quality and innovation at ‘simply getting began’ advantages and worth factors.

For keyboard and wind gamers, Roland‘s ‘GO Collection’ are handy, light-weight, related, tremendous transportable and enjoyable devices for learners and returning gamers alike. For drummers, the Roland TD-1DMK gives skilled sounds and playability on the worth of a mid-level electrical guitar, whereas the EC-10 Digital Layered Cajon is the instrument just about anybody can instantly play and revel in.

Singers (and players) can actually have enjoyable with the VT-Four Voice Transformer, which gives automated tuning and voice-changing results, whereas the brand new or returning guitarist will completely need to strive the BOSS Katana Air amplifier, which gives utterly wi-fi connection to energy, the guitar, and streaming music out of your system.

Lastly, aspiring DJ/producers will need to pay attention to the DJ-202 DJ Controller (which embrace Serato DJ Lite software program for macOS and Home windows), and as talked about beforehand, an reasonably priced month-to-month subscription to Roland Cloud together with a easy keyboard controller, such because the Roland A-49 and nearly any computer-based recording app, might awaken the EDM musician in you.


TNW Convention 2019 is coming! Try our superb new location, inspiring line-up of audio system and actions, and the way to be part of this annual tech bonanza by clicking right here.

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