Fb is making an attempt to actually laborious to inform individuals it owns Instagram and WhatsApp. Earlier this month, the corporate launched new branding for all of its apps. On Wednesday, it launched Fb Pay, a service that’ll work throughout all apps. Now, it’s testing an Instagram feed-like function in its fundamental app.

A report by TechCrunch suggests the social community examined a function referred to as ‘Fashionable Pictures’ in its app final month. At present, when you faucet on a photograph from the information feed, and swipe down you’re redirected again to your feed. Nonetheless, with this new function, you possibly can faucet on “See extra photographs” and hold scrolling down.

Fashionable Pictures additionally truncates the caption after 65 characters – as in comparison with 125 characters within the Instagram feed.

Credit score: TechCrunch

Fb confirmed to TechCrunch it was operating a small take a look at and it has now concluded. The corporate will make adjustments to the function and run up to date assessments sooner or later.

In the meanwhile it’s not clear what options it’ll embrace in future variations or when it’ll roll out. We’ve requested Fb for extra particulars, and we’ll replace the story if we hear again.

The social community already presents infinite scrolling of associated movies via the information feed. As an illustration, when you faucet on a sports-related video, Fb will present you extra sports-related movies as you scroll down.

A report by eMarketer revealed in Might suggests time spent on the Fb app by the US-based customers has declined over time. So whereas the Fashionable Photograph function resembles Instagram’s feed, Fb could be simply making an attempt to extend visible components on its app so as to lure individuals to spend extra time on it.

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