The Worldwide Cricket Council (ICC), the governing physique for the game, introduced right now it’s partnering with Fb to point out unique digital content material for ICC tournaments hosted within the Indian sub-continent till 2023. The social community will even present post-match recaps for ICC occasions hosted elsewhere on the earth.

The governing physique had partnered with Facebook earlier this 12 months for the 2019 cricket world cup hosted in England. ICC claims folks watched 1.2 billion minutes of movies associated to the event on the platform.

Whereas Fb received’t be capable of stream the matches dwell, it would achieve quite a lot of traction from video snippets, highlights, and rating updates. In 2017, the corporate had made a bid of $610 million to stream the Indian Premier League (IPL) dwell for 5 years. Nonetheless, Star TV received to contract for $2.6 billion to broadcast the event’s matches on TV and digital platforms.

Ajit Mohan, VP and Managing Director Fb India, mentioned the corporate would possibly convey AR and VR on cricket content material quickly: 

With Fb, Instagram, and WhatsApp, the ICC has an distinctive alternative to leverage our household of apps to serve present sports activities followers in addition to herald a wholly new technology of followers. 

The way forward for AR and VR is being charted by Fb and we’re enthusiastic about the potential of bringing the most effective of our improvements to followers all over the world.

Even in case you are not in a position to watch the match dwell, it is possible for you to to meet up with key moments, with movies on Fb.

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