Giphy, of all websites, right this moment revealed it’s stepping into gaming. Particularly, it’s releasing Giphy Arcade, a platform for making, internet hosting, and taking part in “microgames” constructed out of gifs.

When you’re questioning how within the heck Giphy and video games go collectively, don’t fear — it took me abruptly too. However Giphy is a type of firms that appears to be attempting to broaden past its authentic mandate, and on this case it’s leveraging its large library of gifs as property for bite-sized video games.

Nick Santaniello, Giphy’s senior product engineer, mentioned in an announcement:

When exploring what video games might appear like for GIPHY, we knew the expertise needed to be fast, shareable, and accessible for everybody, together with individuals who don’t essentially have a historical past with gaming. With GIPHY Arcade, we’ve created an expertise that gives not solely instantaneous enjoyable for the participant, but in addition a brand new method so as to add customized expression and leisure to conversations as they’re occurring.

Giphy Arcade video games are designed to be made, performed, and shared in a matter of seconds. They’re not complicated — a lot of the ones already created appear like Flappy Hen meets a YTMND fired out of Nyan Cat’s bottom. Yow will discover all of them by visiting the Giphy Arcade touchdown web page here. The whole lot is free and easy to entry.

Customers can even “remix” video games, that means put a brand new spin on the gameplay by altering up the in-game property. Don’t wanna bust bricks? You’ll be able to change up the sport through the use of its template and deciding on particular issues to switch the bricks, sliding paddle, and bouncy factor. So if, for instance, you needed to alter a brick buster right into a sport by which Ken from Avenue Fighter bounces a disco ball off of pizza slices in entrance of Wendy’s posterboard…

Yeah, these things is trippy as heck.

Whereas anybody could make these microgames, I can see this being one thing companies make the most of — Wendy’s has already partnered with Giphy on this experiment, due to course it has. I can positively see a social media-savvy enterprise placing collectively a couple of video games for its web site or one thing like this.

I’m unsure how a lot pleasure the common person goes to get out of it — that is one thing I might see myself getting uninterested in fairly rapidly, each as a participant and a remixer. One factor that might doubtlessly save this? Memes… heaps and many memes.

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