A brand new report alleges that ViacomCBS, the child conglomerate born from the merger of Viacom and CBS, plans to enter the fierce streaming wars. It’s acquired some fairly stiff competitors, and it’s going to be an uphill battle to face out now that everybody else has taken their photographs.
The report, from CNBC, says that ViacomCBS has plans to create a brand new streaming service. It feels inevitable — the entire different main media conglomerates have joined the streaming wars. Warner Media is rolling out HBO Max. NBCUniversal has Peacock. The Walt Disney Firm has Disney+ and Hulu. A post-merger ViacomCBS service has been a rumor for some time: Yaron talked about it in his breakdown of the potential pricing of all streaming companies mixed.
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Factor is, ViacomCBS was already a part of the streaming wars. The corporate has CBS All Entry and Showtime, two main companies. CBS All Entry is decidedly unsexy in contrast with one thing like Netflix, or the promotional pictures for Peacock. But it surely’s nonetheless the identical factor: a service from which you’ll be able to stream a number of main exhibits, motion pictures, and so forth. In response to the CNBC report, it’d construct the brand new streaming service on the again of All Entry, combining the belongings of each corporations post-merger.
This hypothetical “ViacomCBS AllAccess” would mix Nickelodeon, MTV, Comedy Central, and Paramount’s movie library. There can be a model with commercials, and one with out, and a premium subscription that would come with Showtime, in line with CNBC’s sources. The cited value can be “most likely much less” than $10 a month. For reference, the ad-free model of CBS All Entry presently prices $9.99.
If it’d introduced this even this time final 12 months, I’d have stated the corporate stood likelihood of competing. Now, although, I’m unsure. On condition that so many different companies have accrued such libraries of content material, and have such aggressive pricing, it’s going to have to supply some alternative exhibits and flicks to draw the eye of an already-oversaturated market.
All Entry presently has at the very least one ingredient that’s been key for collaborating within the streaming wars up to now: authentic content material. Star Trek Picard debuted on the service a few weeks in the past. If the corporate can leverage what it owns to make extra exhibits in acquainted franchises (type of like what Disney is doing), we would have one thing right here.